Riyadh – 4 March 2024

Saudi Business Machines (SBM) and Intaleq Technology Consulting & Services (INTALEQ) have signed a memorandum of understanding to collaborate on developing and implementing sports technology solutions targeting the emerging market opportunities in Saudi Arabia.

The memorandum was signed by Abdulaziz Al-Mahmoud, Chairman of INTALEQ, and Fadhel Alshaikh, Vice President – Business Technology Solutions, SBM with the presence of Essam Alshiha, CEO of SBM during Leap 2024, the region’s leading ICT event.

The agreement will allow SBM and INTALEQ to pursue business opportunities in the Sport Sector as well as other sectors, and target development projects launched as part of the Kingdom’s 2030 Vision. It will also enable them to showcase their combined technology and expertise.

Abdulaziz Al-Mahmoud, Chairman of INTALEQ, commented: “We believe that SBM’s strong footprint in the Saudi Market and its extensive experience as a major IT player and System Integrator, will provide INTALEQ with the best ecosystem to share its ICT Sport technology and know-how from Qatar. The rapid development of Sports in Saudi Arabia is inspiring and we are thrilled to collaborate with SBM to contribute our expertise in the Kingdom and also to take advantage and be a part of the further advancements.

Essam Alshiha, CEO of SBM, commented: “The dynamic evolution of sports in Saudi Arabia is captivating, and we're enthusiastic about partnering with INTALEQ to leverage their comprehensive consultancy, strategic services, and proprietary solutions within the sports industry. Our mutual collective strengths and expertise will drive innovation, and actively contribute to the ongoing development and enhancements across various facets in the niche fields of sports and entertainment in Saudi Arabia”

About Saudi Business Machines (SBM)

Saudi Business Machines (SBM) is Saudi Arabia’s leading provider of end-to-end enterprise information technology and telecommunications solutions and the General Marketing and Services Representative of IBM in the Kingdom. SBM offers cutting-edge enterprise technology solutions across every industry in the Kingdom, with its capability as a total solutions provider further enhanced with an unrivaled portfolio of products and services that supports our client’s digital transformation and the Kingdom’s Vision 2030.

About Intaleq Technology Consulting & Services (INTALEQ)

INTALEQ is a Qatari ICT solutions and services provider aspiring to be a global technology player in the fields of Sports and Entertainment. Established as a joint venture between Aspire Zone Foundation and Ooredoo, INTALEQ played the lead ICT role in the delivery of major Sports Venues and Events.